Global OTT revenues predicted to rise 33% by 2029

Global OTT revenues are predicted to rise by 33% to reach $215bn by 2029, according to a new report from analyst firm Digital TV Research.

This would be a $53bn increase from the current figure of $162bn in 2023, with the US expected to remain the dominant player in OTT by a wide margin.

According to the report, the US’ share of global revenues will be 38% by 2029, and while this is down from 46% in 2023, Digital TV Research forecasts that US revenues will climb by $8bn between 2023 and 2029 to reach $82bn.

SVOD will remain the principal OTT revenue source, growing by $19bn between 2023 and 2029 to $127bn, while AVOD revenues will grow faster than SVOD, according to the report.

Simon Murray, principal analyst at Digital TV Research, said: “AVOD revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023. These figures are lower than our previous edition due to the global advertising slowdown and slower than expected rollouts of hybrid AVOD-SVOD platforms by the US major platforms.”