India’s JioCinema & Tinder partner for dating show ‘Swipe Ride’

Swipe Ride

Viacom18-owned Indian OTT service JioCinema has partnered with dating app Tinder to exclusively stream its new show Swipe Ride.

Produced by Viacom18 Digital Ventures, Tinder series Swipe Ride celebrates uninhibited, meaningful conversations about what Indian women really want from their dating lives.

Social media content creator and actor, Kusha Kapila takes the driver’s seat to pick up Tinder members to meet their dates. Joining the two ladies for the journey will be a surprise celebrity guest. The trio chat about the nuances of dating, romance, what they want in a relationship, and how meaningful connections can take different forms on Tinder.

“Swipe Ride celebrates the diverse perspectives of young Indian women and their dating journeys in a relatable context. From having open dialogues on the importance of self-care, financial freedom, dating autonomy, to showing up with confidence and freedom of choice, young women daters are being fiercely honest and transparent about putting oneself out there for all kinds of possibilities.” said Taru Kapoor, GM, Tinder and Match Group India.