NBCUniversal parent Comcast is launching Now TV, a new streaming service that includes more than 40 channels from A+E, AMC, Hallmark and Warner Bros. Discovery, as well as over 20 FAST channels from NBC, Sky and Xumo Play, bundled with a free subscription to Peacock Premium.
The service is available for $20 per month to customers paying for their internet service through the Comcast-owned Xfinity brand. It differs from the Now service operated in the UK and Europe by Comcast-owned Sky, which was also previously named Now TV.
Dave Watson, president and CEO of Comcast Cable, said that the offering was “a great example of how our company brings together its collective video experiences, innovative technology, and superior broadband service” into one bundle.
Channels available through Now TV will include A+E, AMC, Animal Planet, BBC America, Discovery, Hallmark Channel, The History Channel, OWN, Sony Movies and Travel Channel.
FAST offerings meanwhile include genre-based channels such as Action Movies, Black Cinema, Food TV and Sci-Fi & Fantasy Movies.
Customers will also receive a Peacock Premium subscription at no extra, including original titles such as Poker Face, Bupkis and the upcoming Twisted Metal, as well as more than 5,000 hours of live sports, new movie releases and next day access to shows from NBC and Bravo.
Comcast is also part-owner in streaming service Hulu, with CEO Brian Roberts recently indicating that the media giant is “more likely than not” sell its one-third stake to Disney once the put-call agreement comes into play next year.