All3Media International is moving into exclusive content for its FAST business in the US, with new shows being created for its Monty Don-fronted gardening channel.
The celebrity horticulturalist will work with All3’s sales division and producer Alexandra Henderson on exclusive new ‘compilation’ episodes of content for the ‘single-talent’ Gardening With Monty Don channel, which launched in November.
New content is being filmed for the channel, including introductions by Monty Don and exclusive compilation episodes hosted by the gardener, with shows such as Gardeners’ World, My Dream Farm and Big Dreams, Small Spaces available.
All3 has also prepped special programming featring Mony Don and King Charles to celebrate the coronation of the British Monarch in May.
The channel, which launched with Roku, has also expanded its reach across North America following new deals with Plex, Tubi and Xumo Play. Further platforms are in discussion for Q3 2023.
Gary Woolf, EVP of strategic development at All3Media International, said the FAST channels offered “a fantastic opportunity to expand Monty’s US fan base even further.”
Woolf added: “FAST channels hold great potential to maximise catalogue value for producers and we have ambitious plans this year both for our existing channels and for a raft of new genre-dedicated and single-IP channels.
“What remains key to us is ensuring these channels deliver a really engaging viewing experience by working with our producers – particularly on single-IP channels – to dive deep into a brand and offer something that will appeal to newcomers, fans and superfans alike.”