All3Media’s Aurora snags The Story Lab US exec for originals push

Bianca Schwartz

UK sports-focused prodco Aurora Media Worldwide has hired The Story Lab US exec Bianca Schwartz to boost its original productions offering.

Schwartz has been appointed to the newly created role of executive producer of originals at the All3Media-owned firm, with a focus on factual entertainment. Starting immediately, she will report to company CSO Barry Flanigan.

As well as leading originals creative development at Aurora, focusing on working with existing clients, Schwartz will work with Aurora’s development team on creating original content for broadcasters, OTT and streaming platforms.

She arrives from The Story Lab US, where she spent two years as VP of unscripted TV, working on titles including The Cupcake Guys for Roku. Prior to that, she held senior development roles at Monkey Kingdom US, Forge Media and WME.

Established in 2012, Aurora is behind titles including behind-the-scenes docuseries Formula E Unplugged, which aired on Eurosport, Discovery+ and Channel 4.

“Bianca has an extensive track record of delivering extremely high quality, narrative-led content, working with some of the most innovative and exciting brands around. Her skills are an excellent fit with Aurora’s strength in formatting and producing original and innovative, international content,” said Flanigan.