Prime Video orders bull riding docuseries from Kinetic Content

Still from ‘The Ride’ teaser

Amazon Prime Video has ordered The Ride, a docuseries exploring the world of (PBR) professional bull riders, from Kinetic Content.

The eight-part show, a co-production between Prime Video Sports, Kinetic Content and PBR, will provide a behind-the-scenes look at one of the world’s fastest-growing sports and take viewers into the daily lives of some of its biggest stars.

The Ride follows an ensemble cast of bull riders and coaches throughout the PBR Team Series, as they navigate the league’s inaugural 2022 season, budding rivalries, exhilarating highs, and challenging lows of PBR’s newest team-based competition.

The series is executive produced by Kinetic Content’s Chris Coelen, Eric Detwiler, Karrie Wolfe, and Micah Brown, while PBR’s Sean Gleason and Lawrence Randall also serve as executive producers.

“We’re excited to take Prime Video customers deeper into the lives of the athletes and cowboys competing in professional bull riding,” said Matt Newman, head of Prime Video Original sports content.

“The Ride will showcase the intense action, heated competition, raw emotions, and personal battles that are fueling the sport’s brightest stars. We can’t wait to bring PBR fans and casual viewers closer to the western lifestyle driving this great American sport.”