NBCU ups marketing exec Margaret Walker to drive audience growth

Margaret Walker

NBCUniversal Television and Streaming has promoted digital marketing executive Margaret Walker to SVP of audience acquisition and growth for the company’s entertainment and sports divisions.

In her new role, Walker will oversee all digital platform programming and priority management and work to drive digital revenue, acquisition and engagement across entertainment – which includes NBC, Bravo, E!, Oxygen, SYFY, Universal Kids and USA – as well as audience acquisition for sports.

“She’s an expert in identifying key opportunities across the digital landscape for NBCU and we are excited to have her forging the path for our future audience acquisition and growth.”

Walker previously served as SVP, digital product & distribution marketing for NBCUniversal, which included oversight of operations for NBC.com and growing digital viewership and revenue across NBCU’s entertainment streaming apps. She also led the rebuilding of NBCU’s marketing technology stack and increased digital audience growth and retention.

She first joined the company in 2016 as VP of digital product & distribution marketing, before being promoted in 2019. Prior to NBCUniversal, Walker was senior director of Marketing at DIRECTV.

Walker will now report to Jennifer Storms, CMO, entertainment & sports, who commented: “Margaret has played a significant role in defining NBCUniversal’s digital footprint across our entertainment platforms and she will continue to thrive in this newly expanded capacity.