MTG TV said the rejig, which further integrates the AVOD-funded Viafree and SVOD service Viaplay closer to its linear TV offering, had been created “to support a future-orientated content strategy”.
Among the moves, Monday Media production manager and veteran Scandinavian industry exec Helena Vickoff takes over finance, operations and daily oversight of MTG content.
TV3 scheduling chief Kristjana Brynjolfsdottir becomes head of scheduling for MTG TV and Viafree, while another long-serving company exec has landed a new drama production role overseeing linear and digital initiatives.
Other programme editors are getting new specialised posts in genres such as lifestyle, entertainment, reality and documentary.
MTG is also seeking a development chief, who will sit within the programming division, which has massively expanded its output as Viaplay execs revealed they have put around 50 programmes into development.
“We are having a challenging, but exciting time in the television industry, where the viewing patterns change dramatically fast, while the consumption of entertainment content is constantly increasing,” said MTG TV programme director Andreas Bakka Hjertø (pictured).
“We have to change ourselves just as the viewers are, and with the changes we have made in MTG TV’s programme department, we are well positioned to produce good quality entertainment for all platforms in the future.”