Viafree


NENT appoints Cecilia Gave as Viafree head

Nordic Entertainment Group (NENT Group), formerly the broadcasting and streaming part of Modern Times Group, which began trading as a separate company last week,  has appointed Cecilia Gave as SVP and group head of Viafree, its pan-Nordic advertising funded streaming service. Gave (pictured) will join the group executive management team and will report to NENT […]

Viaplay chief exits as MTG rejig continues

Ira Gladnikoff, head of Viaplay, is leaving Scandinavia-based broadcaster MTG as the company continues to restructure its Nordic entertainment business. Gladnikoff will exit to “take on new challenges outside MTG” after less than six months in the role, with a number of other executives taking on new responsibilities. Yesterday, TBI reported on a number of […]

VOD impact leads to MTG programming rejig

The Norwegian arm of European broadcaster MTG has reorganised its programming team to bring its increasingly influential on-demand services together with its linear TV unit. MTG TV said the rejig, which further integrates the AVOD-funded Viafree and SVOD service Viaplay closer to its linear TV offering, had been created “to support a future-orientated content strategy”. […]

MTG launches SVOD in the Baltics

The Modern Times Group is launching its Viaplay streaming service in the Baltics, taking on SVOD giant Netflix, which rolled out in the region earlier this year. The SVOD service will roll out in Estonia, Latvia and Lithuania as an OTT offering, and on mobile via a partnership with regional telco Tele2. The service offers […]

MTG: cost savings boost results

The programme of cost cutting at Modern Times Group has helped boost its half-year profits, the company said this morning. The pan-European free and pay TV company added that it has tweaked the price of its pay offerings and added more content, and the performance of its traditional businesses are allowing it to sink more […]

MTG introduces Viafree, preps Splay series

The Modern Times Group is reorganising its online and ad-funded services, replacing the Play brand and putting all of these services under a new Viafree banner. The broadcast group is rolling out the Viafree brand, which will sit alongside the paid-for Viaplay SVOD service. In Sweden, the company said that as part of the Viafree […]