Novovision launches VR distribution arm

Short clips distributor Novovsion will be in Cannes with a new, virtual reality-focused distribution division, VRDistrib.

According to a company website, VRDistrib will offer buyers “the widest range of cutting edge and innovative VR/360° programmes” and immersive experiences.

VRDistrib will be handing out cardboard VR headsets at its booth in the Palais des Festivales during MIPTV.

Content offered includes Eyes in the Box Productions-produced Claire Francisci’s Pole Dance VR, a three-minute pole dance performance.

Bi Plane Adventure is a 360° experience from Virtual Reality Entertainment that showcases the world’s oldest flying biplane, and Jugglers Under the Circus Tent features a team of jugglers performing.

VR is set to be one of the big talking points of this year’s MIPTV, with various panel sessions (including one chaired by TBI at MIPDoc on Sunday, April 3) addressing the content potential of the medium.

Novovision is best known as the industry’s funny clips distributor.