Bing bunny goes global

UK-originated animated series Bing has been bought by a raft of international broadcasters.

The series, which is on digital channel CBeebies in the UK, is produced by UK indie Acamar Films and 9 Story Media Group-owned Brown Bag Films. It is distributed by Aardman, which has sealed the international deals.

In France, Lagardere has acquired the preschool series for its Gulli and Tiji channels. In Spain, free-to-air channel Clan has taken the show and in Portugal it has landed with Canal Panda. Elsewhere in Europe, Norwegian pubcaster NRK has picked up the show.

Kiwi pubcaster TVNZ has also acquired Bing, as has Hop in Israel. Aardman has previously shopped the show to Australia’s ABC, Ireland’s RTE, Sweden’s SVT and Denmark’s DR among others.

Alison Taylor, senior sales manager at Aardman said: “These deals are testament to the incredible charm and authenticity of this show which clearly strikes a chord for audiences across the globe.”

The show follows the day-to-day adventures of a young bunny, Bing, and his friends. It is adapted from author and illustrator Ted Dewan’s book series.