SBS Discovery strikes volume deal with truTV

SBS Discovery Norway has struck a two-year volume deal for content from the truTV cable channel.

The general entertainment channel is owned by Turner Broadcasting and the SBS Discovery deal was struck by Turner’s Non Stop Entertainment.

SBS Discovery operates six channels in Norway; free-to-air flagship channel TV Norge as well as the FEM, MAX, VOX, TLC and Discovery pay TV services.

The TruTV agreement will give the channels group entertainment series including The Carbonaro Effect, South Beach Tow and World’s Dumbest.

“truTV’s amusing and entertaining unscripted content has had a buzz going on in Scandinavia, so it’s about time we give the viewers what they’re asking for,” says Sara Lind Palmer, sales manager NonStop Entertainment.

“We are very happy to have closed an output deal with NonStop Entertainment and Turner Broadcasting and look forward to working closely with them and their new truTV content”, added Benedicte Steinsrud, head of acquisitions, SBS Discovery Norway.