Dan Schneider is the kids hit-maker behind some of Nickelodeon’s biggest shows, including iCarly, Zoey 101 and Victorious. His latest offering is Henry Danger, about a 13-year-old part-time crime fighter.
“It has the key components of a ‘Dan Schneider show’, it is hugely humorous and you know if you have a new Dan Schneider you are in a good position in terms of international take-up,” says Caroline Beaton, senior VP, international programme sales, Viacom International Media Networks. “His name is a huge door-opener, as buyers know his shows have done well and are the nearest thing to getting a guaranteed live-action hit on air.”
Unlike his recent offerings, Schneider’s latest has a male hero, Henry (Jace Norman), aka Henry Danger. He is sidekick-in-training to superhero Captain Man, played by Cooper Barnes (The Perfect Host). The gender mix is balanced with one of Henry’s best friends, Charlotte, and his little sister, Piper.
The show, which launched on Nick in Sepetmber, follows Henry’s adventures and family life as he tries to keep his superhero exploits hidden.
“There’s intrigue and hilarity because he has a normal family and must keep his new job a secret, so he sits in two completely different worlds,” Beaton says. “It suits the aspirations of kids but is relatable and identifiable, which our research tells us is what kids want.”
VIMN will launch the 20-episode series internationally at MIPJunior and MIPCOM.
The show: Henry Danger
The producers: Schneider’s Bakery, Nickelodeon Productions
The distributor: Viacom International Media Networks
The broadcaster: Nickelodeon
The concept: Dan Schneider show about a part-time superhero sidekick in training