MIPTV claims 11,000 in total, 4,000 buyers

Reed Midem, the organisers of MIPTV, said this morning that there were 11,000 TV and digital media executives in Cannes for this year’s market.

The attendee numbers for the 51st MIPTV were the same as those for 2013 and 2012.The buyer number is also flat against the previous two years.

Of the total there were 4,000 buyers, according to Reed Midem, which noted there were new country-themed pavilions for South Africa and India as well as a larger delegation from Mexico. About 100 countries were represented in all.

About a quarter of the buyers were from the digital sector as MIPTV launched its inaugural Digital Fronts with YouTube, Maker Studios, Dailymotion, Vice and Chipotle all presenting and Vuguru and Smokebomb among those giving content showcases.

“For over 50 years, MIPTV has been the destination to produce, finance, distribute and acquire content from around the world,” said Reed Midem’s Laurine Garaude. “Now, with MIP Digital Fronts, it naturally becomes the international digital content marketplace and the new global destination to produce, finance, distribute and buy original online video.”

The April gathering of the TV industry traditionally has a smaller contingent of buyers and sellers from the US than MIPCOM in October. The last edition of that market attracted 13,500 buyers and 4,620 buyers, according to Reed Midem’s figures at the time.