MIPTV News: Veria takes a relaxed approach to the market

Veria Living is launching 600 new hours of content at MIPTV. The health and wellbeing broadcaster also said it will launch a ‘wellness lounge’ at the market, offering all delegates massages, healthy drinks and charging points for their mobile phones.

The company, which runs the Veria Living linear channel, has doubled its stand space to accommodate the lounge. It produces much of its own content from its New York studios and will launch a raft of titles at MIPTV.

New shows include 39x60mins series Naturally Beautiful, in which life-coach Nitika Chopra provides alternative beauty tips, 39x30mins Bollywood dance workout series BollyBlast and 39x30mins cooking series Nirmala’s Spice World.

Raymond Donahue, senior VP of programming sales, said: “The idea of placing the Veria Living Wellness Lounge in the Palais is our way of saying ‘thank you’ to buyers and the staff at Reed Midem, by giving them a healthy timeout at an oasis away from the pressures of convention life.”