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Endemol buys Armoza’s Common Denominator
Endemol has taken international rights to gameshow format The Common Denominator.
It has taken international rights from Armoza Formats, which had already shopped it to Channel 4 in the UK.
Endemol UK makes the Channel 4 version of the show, which debuts today, and in which players have to find the shared connection between two seemingly random things.
The format was originally devised in Israel by Roy Even-Tov and Omri Even-Tov, in partnership with Armoza Formats.
Endemol will now aim to make local versions of the show around the world.
Grant Ross, global head of format acquisitions at Endemol said: “This is a fresh new format that can be easily translated for broadcasters in any territory. We believe The Common Denominator will have enormous international appeal.”