US cable channel Nat Geo Wild is to coproduce and co-distribute two films with Mashable Studios for the pair’s various social and digital distribution platforms.
The partnership will restore National Geographic’s film archive while using online content firm Mashable’s production experience in digital-first series.
Geoff Daniels, executive vice president and general manager of Nat Geo Wild said: “By combining National Geographic’s 128-year legacy of adventure and exploration with Mashable’s innovative, best-in-the-business digital expertise, we are poised to create quality content that our audiences will love. The collaboration further strengthens our commitment to deliver fun, engaging content anywhere and everywhere for our viewers.”
Adam Ostrow, chief strategy officer of Mashable said: “Creating serialised video content in partnership with TV networks is a key pillar of our strategy at Mashable Studios.”
The first series will be about how animals use tools to survive, while the second series will be a comedy combining Mashable’s focus on internet humour with footage from National Geographic’s archives.
Nat Geo Wild is part of National Geographic Partners, a venture between National Geographic and majority owner 21st Century Fox.
Mashable, a multi-platform media and entertainment company, was founded in 2005 by its CEO Pete Cashmore.