Toby Melling has been appointed VP of sales for the north west EMEA region at ITV Studios Global Entertainment.
Prior to that he was at ITV Studios (when it was known as Granada International), selling into Germany, France, Iberia, Benelux, Eastern Europe and the CIS region.
In his new role, Melling will oversee the ITV Studios sales team working across Germany, Benelux and the Nordics. He will also have direct responsibility for sales into France.
He will start at ITV in September and report to Dan Gopal, executive VP EMEA, distribution and global digital partners, who said: “It’s fantastic to welcome Toby back into the ITVS GE fold. He brings with him a wealth of experience of the NW EMEA region, France in particular, which will prove invaluable as we continue to grow this area of the business.”
Melling added: “I am delighted to be re-joining ITVS GE at a time when it has become a real powerhouse in international distribution and look forward to building on its success.”