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Red Arrow inks Middle East formats deal

German producer and distributor Red Arrow International has inked a deal with Sync Media, which will represent its formats throughout the Middle East and North Africa.

Sync is a Dubai-based producer run by Karim Sarkis, May Nassour and Sarkis Semaan.

It will rep formats including Benidorm Bastards and The Taste in the MENA region.

Karim Sarkis said: “Demand for premium content across television and the web in the MENA region is higher than ever. By combining Red Arrow’s fantastic catalogue with Sync Media’s localisation expertise, we know we can create excellent programming for the region’s broadcasters, brands and audience.”

Jens Richter, managing director of Red Arrow International, added: “With their unique track record, [Sync] are perfectly positioned to intensify Red Arrow International’s presence in Middle East and North Africa. They are the best of the best in this region and know exactly what broadcasters are looking for.”