Sony restructures int’l production arm

Sony Pictures Television International has restructured its international production business by merging its existing production companies with 2waytraffic.

Kees Abraham, CEO of 2waytraffic, will become president of international production, Sony Pictures Television International and run the entire production portfolio including 2waytraffic series such as Who Wants To Be A Millionaire? as well as SPTI formats Dragon’s Den and Power of 10.

He will look after production entities in over 30 countries including the UK, France, Germany, China and Russia.