Virtual Brand Group


ITV Studios moves ‘The Voice’ into metaverse with LA-based Virtual Brand Group

ITV Studios (ITVS) is moving its talent show The Voice into the metaverse following a deal with the Virtual Brand Group (VBG). ITVS has granted exclusive rights in the metaverse to VBG, with the two companies now set to work together to develop, build and operate The Voice in the metaverse for the first time. […]