Yahoo! closes second-screen biz as Viggle buys Dijit

Yahoo! is closing down its second-screen TV app business IntoNow less than three years after buying the service, as part of “ongoing efforts to sharpen our focus”. Yahoo! said in a statement that the social TV service will no longer be downloadable as an app from the iTunes and Google Play stores, and that the […]

Five times more TV activity on Facebook than Twitter

The amount of TV-related social activity on Facebook is roughly times as much as all other social networks combined, according to social TV analytics company Trendrr. The new research, which compared second screen activity on Facebook with Twitter and dedicated social TV apps including GetGlue and Viggle, found that activity related to broadcast television was […]

Saban Brands appoints ex-Viggle CEO as COO

Power Rangers owner Saban Brands has appointed Janet Scardino to the role of COO. Scardino, who exited social TV firm Viggle last September, will join LA-based Saban to oversee its media operations across television, digital and games. She’ll also work closely on content distribution and ad sales for the firm’s properties, which include brands such […]

Viewers not engaged with second screen apps

Viewers are not commonly using apps designed to enhance second-screen engagement with TV, like Viggle and Zeebox, according to a new study by NPD Group. The research firm said that while multitasking is common, US viewers are less willing to use their second-screen devices to interact directly with applications designed specifically for the TV programs […]