Reese Witherspoon, Chernin JV form content firm
Hollywood star Reese Witherspoon has created a female-focused content company, tapping the COO of a content recommendation that Hulu recently acquired to run the prodco. Witherspoon has hooked up with Otter Media, the joint venture between AT&T and The Chernin Group, to create Hello Sunshine, which is billed as a “cross-brand and consumer-facing content company […]
