Modern Times Group MTGx Ventures

Networks ‘must embrace eSports to stay relevant’

Broadcasters must adapt to the specific tastes of millennials in order to survive, and in particular to the emerging phenomenon of e-sports, according to a top European exec. MTGx’s Arnd Benninghoff said eSports was becoming “the defining pillar of  pop culture”. Speaking at TV Connect in London yesterday, Benninghoff, CEO of Modern Times Group’s new media arm, MTGx Ventures, said that […]