Laura Abril

Ridiculous format deals for Viacom

MTV is readying five local versions of its viral video format Ridiculousness. The international arm of MTV parent company Viacom has set up a hub in Spain and will make local versions of Ridiculousness for the MTV channels in Spain, France, Italy, Africa and the Netherlands & Belgium. The format sees hosts presenting and commenting […]

Viacom hands Spain exec expanded Europe, Africa role

Viacom International Media Networks has named MTV Spain’s programming chief to become its VP, youth and music brands for South Europe, the Middle East and Africa. In her new Madrid-based role, Laura Abril will oversee strategy for channels including MTV, MTV Base, VH1 and VH1 Classic across Italy, Spain, Portugal, France, Greece, Africa, the Middle […]