MTV creates ‘first live-stream-to-TV’ format
MTV Australia claims it will be the first channel to produce and broadcast a ‘live-stream-to-TV’ format. The Viacom International Media Networks-owned broadcaster will air the currently untitled show on linear music channel MTV Music next year. This comes after an experimental Viacom unit, Viacom Labs, incubated a format that looks to bring together fan experience, […]