Ivy Wong


Discovery, Chinese MCN target millennials

Discovery Communications and Chinese MCN VS Media have launched Tan Ba, a new digital service that programmed with shortform content. Aimed at Chinese millennials, the Tan Ba content will come from Discovery’s vast programming catalogue, and be customised and localised by VS Media, which Discovery bought into last year. Content on Tan Ba will be […]

Discovery buys into Chinese MCN

Discovery has acquired a stake in VS Media, a Chinese multichannel network business. The MCN offers Chinese consumers locally made entertainment content from a roster of 500 creators. It works with the content creators, giving them studio space, funding, marketing and commercial assistance, and VS Media content now registers about 320 million views a month. […]