In the Booth


ITV makes Believe with digital prodco investment

UK broadcaster’s latest investment in the US is in digital producer Believe Entertainment Group. ITV has taken an unspecified stake in the Believe, gaining a seat on the firm’s board in exchange for the investment. ITV will become a strategic partner in the New York-based firm. This marks its latest US moves after acquisitions of […]

DJ Tiësto back In the Booth for YouTube series

DJ Tiësto will star in a third season of YouTube series In the Booth. The show follows the dance music DJ as he performs around the world and as he prepares to launch a new album. The series is produced by New York-based Believe Entertainment Group and is sponsored 7UP. Tiësto’s YouTube channel generates over […]