Dwayne ‘The Rock’ Johnson

The Rock creates digital studio with Studio71

Actor and wrestler Dwayne ‘The Rock’ Johnson has formed a YouTube channel venture with ProSiebenSat.1 Group’s multichannel networks business. Johnson’s Seven Bucks Productions and Studio71 have teamed up to create Seven Bucks Digital Studios, which will debut its YouTube channel this summer. Seven Bucks Digital Studios will include spotlight on Seven Bucks Productions’ projects, which […]

Spike inks $7 Bucks deal with The Rock

US cable net Spike has struck a development deal with $7 Bucks, the US prodco run by Dwayne ‘The Rock’ Johnson and Dany Garcia. The Viacom net and $7 Bucks will make big live events, specials, sports shows and initiatives surrounding US troops and veterans. Johnson said: “Over the next year and beyond we’re going […]

Dwayne ‘The Rock’ Johnson gets another TNT series

Dwayne ‘The Rock’ Johnson is making another US cable series after TNT greenlit Wake Up Call (WT). The series will be made by 5×5 Media, 7 Bucks Entertainment and Electus, which also made Johnson’s other TV series The Hero, also for TNT. Electus is expected to handle international sales. The new show will feature the […]

Power Play: why celebs are becoming execs

As the global media superpowers march into ever more sectors, A-list actors, musicians, fashion gurus and novelists are taking control of television projects. Jesse Whittock reports on the rise of the celebrity superproducer. In the past, the glamorous worlds of film, sport, pop music and fashion looked down their noses at TV from behind the […]