Instagram launches video service IGTV

Instagram has formally launched its rumoured, long-form, vertical video service, IGTV. The Facebook-owned photo sharing service described IGTV as Instagram’s “most exciting feature to date” and the beginning of “a new chapter of video on Instagram. Users able to access IGTV through a standalone app or within the Instagram app itself. Videos appear in full-screen […]

Turner Int’l invests in UK kids edutainment distributor

Turner International’s Digital Ventures & Innovation (DV&I) group has made an equity investment in Bright Little Labs (BLL), a UK startup that creates and distributes edutainment content for kids. The funding will be used to fuel BLL international expansion in terms of creative development and distribution. The investment will enhance BLL’s current offering by leveraging […]

Instagram to launch “video entertainment hub”

Instagram is reportedly planning to allow video uploads of up to an hour and is looking to roll out a professional video hub as part of its service. The Facebook-owned photo sharing site has had conversations in recent weeks with content creators and publishers about producing long-form video for the platform, according to a Wall Street […]

2btube & AwesomenessTV sign partnership deal

Spanish-language digital talent agency 2btube has partnered with AwesomenessTV to produce and manage the latter’s Spanish YouTube channel. 2btube will also exclusively represent AwesomenessTV in Spain for advertising and sponsorship agreements. The talent agency has designed a strategy to create new formats with some of its top talent, which includes Luna Dengelis and Catacroquer. Mark […]

Story Lab parent buys into Gleam Futures

The Story Lab parent Dentsu Aegis Network has bought into UK-based digital talent management firm Gleam Futures. Dentsu plans to use its entertainment content unit, Story Lab, to open new avenues for Gleam in new markets and expands its global offering. The Story Lab has made an impact on international distribution in the past year, […]

Ex-Hulu execs debuts ‘QVC for millennials’ app

Former Hulu and Flipboard executive Eric Feng has launched a millennial-focused app, designed to marry ‘unboxing’ videos with mobile commerce. The Packagd platform launches out of stealth mode with the introduction of its first app, Unboxed – which offers curated, hosted shows on new tech products, gadgets, and devices. “Our vision for Packagd has evolved over the […]

IHS: VR content market to hit $3bn

The global virtual reality entertainment market is projected to reach US$3.024 billion in 2021. According to IHS Markit research, VR entertainment was worth an estimated US$222 million in 2016. IHS Markit expects in-home VR entertainment content spend to be dominated by interactive content over the forecast period – namely games, experiences and apps – with […]

PwC: internet video set to overtake DVD revenues

Internet video revenues will overtake physical home video for the first time this year, according to a major new international study by PricewaterhouseCoopers. PwC’s Global Entertainment and Media Outlook 2017-2021 claimed that global internet ad revenues exceeded TV ad revenues for the first time last year – with “major digital tipping-points” occurring or due to […]

Twitch Prime goes global with 200-country launch

Amazon-owned Twitch has rolled out its premium Twitch Prime service globally, launching the service in more than 200 countries and territories. Twitch Prime first launched in October last year, offering ad-free Twitch viewing and other perks to subscribers of Amazon Prime and Prime Video. The new global launch extends the service outside of the US, […]

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