Channel Mum


Going (digital) native

Why are television’s biggest groups spending millions of dollars on YouTube talent-focused multichannel networks? Jesse Whittock speaks with key players to build a picture of this emerging ecosystem and identify where the digital dollars are coming from. Research released this summer suggested the top 100 YouTube multichannel networks are worth nearly US$10 billion, with the […]

ITV buys into parent-focused MCN

UK broadcaster ITV has acquired a stake in Channel Mum, which is billed as the first YouTube network for mothers. This comes soon after analysts criticised a perceived lack of investment in the multichannel network space at ITV, which is different to other European broadcast groups such as MTG, RTL and ProSiebenSat.1 that have spent […]