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Cardinal Burns


Viewpoint: Is Channel 4’s content strategy fit for purpose?

Nick Thomas, principal analyst, TV & Digital Media, at Informa Telecoms & Media asks whether Channel 4’s content strategy is fit for purpose. If social media was the hottest topic in TV in 2012, the need to understand connected audiences is already the topic that will dominate industry conversations in 2013. We know that the […]

  • 24th April 2013

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