Believe Entertainment


ITV buys into parent-focused MCN

UK broadcaster ITV has acquired a stake in Channel Mum, which is billed as the first YouTube network for mothers. This comes soon after analysts criticised a perceived lack of investment in the multichannel network space at ITV, which is different to other European broadcast groups such as MTG, RTL and ProSiebenSat.1 that have spent […]

Former Yahoo exec starting Believe digital studio

Brian Hunt, Yahoo’s former original content chief, has joined US prodco Believe and will start a new digital studio focused on making content for digital and OTT platforms. At Believe Entertainment Hunt will be executive VP and head of development. He will lead the new digital division, which has already secured content deals with several […]