Anna Rafferty

BBCWW recruits Harry Potter exec for D2C

BBC Worldwide has brought in Anna Rafferty to develop its direct to consumer offerings. She will be digital marketing director at Worldwide, the commercial arm of UK pubcaster the BBC, joining from Pottermore, the Harry Potter business. Before that she ran Penguin Books’ digital division. In her new role Rafferty will work up Worldwide’s consumer […]