Advertising Association

VOD boosts UK TV revenues

TV advertising spend in the UK reached a new high of £5.3 billion (US$6.8 billion) in the UK last year, bolstered by a 12.6% growth in video-on-demand revenue. This is according to figures released by advertising trade body the Advertising Association/WARC, which said that TV’s share of overall ad spend in the UK has held […]

UK television ad spend tops £4bn

TV advertising spend in the UK grew 5.6% year-on-year in the first quarter of 2013, beating expectations as Britain’s “advertising bounce-back” continued. According to a report by the Advertising Association and marketing information service Warc, overall ad spend increased by 2.4% in Q1 to £4.14 billion (US$6.17 billion). Of this, £1.1 billion was spent on […]