TDG: 65% of 18-24s prefer SVOD to pay TV
Almost two thirds of US broadband users aged 18-24 would choose SVOD over traditional pay TV if they were forced to pick one, according to new research. The Diffusion Group (TDG) study found that 65.4% of 18-24s and 53.7% of 25-34 year-olds would opt for services like Netflix and Hulu over legacy pay TV services. […]