Leonine’s SEO Entertainment promotes Sebastian Heinlein to chief content officer

Sebastian Heinlein (Source: Leonine Studios)

Munich-based SEO Entertainment has promoted Sebastian Heinlein to chief content officer.

Heinlein joined the Leonine Studios-owned firm three years ago and has previously served as head of development and creative director.

In his new role, he will assume overall responsibility for content and program development, with Marc Halwas-Schäfer taking over as the new head of development.

Heinlein’s credits include Catch! Der Grosse Sat.1 Fang-Frietag. He previously served as program manager at ProSieben Entertainment, from 2011 to 2018, where he was responsible for the format Die Beste Show Der Welt and Circus Halligalli.

Gillad Osterer, managing director of SEO Entertainment, said: “In recent years, we have significantly expanded our production portfolio. In addition to our successful premium factual formats such as Feuer Und Flamme and Die Unfallklinik we have introduced new program formats with award-winning adaptations such as That’s My Jam and Down The Road.

“With Sebastian at my side in the management team, we can continue on this course of growth and at the same time live up to our high standards of combining quality and entertainment. I am very much looking forward to continuing our successful collaboration.”