‘Bluey’ & ‘Hey Duggee’ land on int’l nets as BBC Studios strikes deals

Dad finishes reading a bedtime story to Bluey and Bingo.

BBC Studios (BBCS) kids shows including Bluey and Hey Duggee have been sold to a raft of buyers around the world, following deals with services including The Roku Channel, SBT Brazil and Peacock.

Hey Duggee has been sold to The Roku Channel, Tubi and Peacock, while SBT Brazil and RUV Iceland have also snagged the kids shows that is produced by Studio AKA.

Deal renewals have also been inked with Knowledge Network Canada, DR Denmark, WDR Germany, Warner Bros. Discovery Italy, De Agostini Editore in Italy, Prime Video Spain and SVT Sweden.

It follows Hey Duggee (seasons 1-3) making its free-to-air debut across the Middle East & North Africa (MENA) region, through children’s edutainment channel MBC3.

Hey Duggee follows the lovable club leader Duggee and his Squirrels as they embark on fun adventures. It launched in 2014 and has been streamed almost 1.4 billion times on BBC iPlayer in the UK, with over 3 billion lifetime views on its official YouTube channel.

Elsewhere, BBCS has sold live-action comedy Popularity Papers to ABC Australia, Nickelodeon UK/Italy and Hulu in the US, while Bluey will be available to watch in MENA on free-to-air platform, SpaceToon TV.

Bluey S3 3 has also had a raft of sales with deals inked with DR Denmark, Rai Yoyo in Italy, DeAJunior Italy and Public Limited and LaTVian Television Latvia, with sales of Season 1 to YLE, Finland, and De Agostini Editore in Italy.