UK prodco Signpost restructures with move to ITVS’s MultiStory Media

Robson Green’s Weekend Escapes (Source: BBC)

Signpost Productions, the UK-based firm behind BBC show Robson Green’s Weekend Escapes, is restructuring its operations by combining with ITV Studios-owned MultiStory Media.

The network production arm of Signpost Productions, which is also behind TNT Sport’s Deaf Away Days, will be housed with Dubai Hustle firm MultiStory and be named Signpost Entertainment.

The label will be led by creative director Gareth Deighan, who will report into MultiStory’s CEO Tim Carter and its COO, Ana de Moraes.

ITVS said Signpost Entertainment would work with MultiStory “to target opportunities that combine diverse story-telling and scaled-up production.”

Signpost Productions, meanwhile, will remain part of ITV and will focus on producing This is Deaf for the British Sign Language Broadcasting Trust, and its regular inserts for the BBC’s The One Show.

Both Signpost firms will also work together on developing a pipeline of diverse talent via the Signpost Academy scheme.

Carter said: “Our shared ambition is to put on-screen disability and off-screen accessibility at the heart of our productions, producing shows that authentically, joyously and effortlessly entertain broad audiences. We’re delighted to support Gareth as he builds Signpost Entertainment into a creative powerhouse.”

Deighan said: “Working with Tim and Ana at MultiStory, while continuing to work closely with Signpost Productions, will supercharge our output and allows us to further place diversity and inclusion at the heart of what we do.”

MultiStory is behind shows including Come Dine With Me, For the Love of Dogs and The Martin Lewis Money Show.