Fox & Gordon Ramsay unveil ‘food & lifestyle’ platform Bite

Next Level Chef (Source: Fox)

US broadcaster Fox has deepened its ties with celebrity chef Gordon Ramsay by launching a new “food brand and entertainment platform”.

Bite is housed under the Fox Entertainment umbrella run by Rob Wade and will provide “accessible and inventive” culinary and lifestyle content, along with products and experiences.

Gordon Ramsay’s Food Stars (Source: Fox)

The deal, which has been created under the Studio Ramsay Global (SRG) partnership struck between Fox Entertainment and Gordon Ramsay in 2022, aims to build on shows such as Next Level Chef, Kitchen Nightmares and Gordon Ramsay’s Food Stars.

LA-based SRG was launched as a joint venture between Fox and the celebrity chef, with SRG acquiring 100% of Ramsay’s former prodco, the All3Media-backed Studio Ramsay, as part of the deal.

Ramsay described Bite “an innovative fusion” of his nearly 20-year collaboration with Fox that will blend “all the experiences, excitement, competition and personality we’ve created together” under a single venture.

Fox and Ramsay added that Bite would also provide more content opportunities for new and emerging talent through the Bite Digital Network, which serves as the brand’s digital and social content hub.

Its original series already include competition show Idiot Sandwich, digital spin-off Next Level Kitchen and the Bite Digital Originals banner, which features shows from next-gen culinary creators form shows such as Next Level Chef.

Fox’s Upfront details

Fox confirmed the roll-out of Bite ahead of its Upfront slate announcement, which has seen it cancel animated comedy Housebroken but extend Talpa format The Floor by a further two seasons.

The gameshow, hosted and produced by Rob Lowe, will air during the upcoming 2024-2025 season having become Fox’s most-watched Tuesday unscripted debut in more than 13 years following its launch in January. It is produced by Eureka Productions (Farmer Wants A Wife).

Fox Entertainment has also entered a first-look deal with Lowe to jointly develop unscripted series to air on the network, with shows launched under the agreement to be produced by in-house unscripted studio, Fox Alternative Entertainment.

“Fans loved the first season of The Floor so much that we’ve ordered two more seasons of this breakthrough game show with plans already underway to make our epic battle of the brains even bigger and bolder,” said Michael Thorn, president of the Fox Television Network.

“It’s also been a massive win to have a huge star like Rob Lowe as our host, and both our viewers and competitors can’t wait to see him back in action.”