OUTtv rebrands UK service and expands in Nordics with Allente deal

Brad Danks (Source: OUTtv)

US-Canadian LGBTQ+ streamer OUTtv is rebranding its UK and Ireland service Froot.tv to OUTflix and launching a direct-to-consumer app in the region.

The service, which will operate as OUTflix from 11 April, has also launched across the Nordics via a deal with a Allente that covers Sweden, Norway, Denmark and Finland.

OUTflix is also a commissioner of original UK content, recently greenlighting queer comedy series Stand Up Specials London (5 x 45-minute), featuring sets from emerging comedians including James Barr, Heleana Blackwell, David Ian, Kat Nip and Vix Leyton.

Other UK original content on the service includes Live At The Queer Comedy Club, and a series of short films from The Iris Prize festival selected titles.

In addition, two projects developed through the documentary film financing fund for emerging British LGBTQ+ filmmakers that OUTtv funds alongside The Iris Prize and Aberystwth University are hosted on OUTflix: Somina Fombo’s Some Girls Hate Dresses, which follows the lives of Black British tomboys from the 1990s, and the forthcoming Bender Defenders from director Ira Putilova, highlighting five queer, non-binary and transgender people at a queer Muay Thai club in East London.

Since launching in the UK in 2020 as a DTC offering, the service has also grown its partnerships to include OUTtv Proud, a FAST channel now available via Channelbox on Freeview, Plex and Netgem.

Brad Danks, CEO of OMG and OUTtv, said: “We are unifying the brand as we expand across Europe and beyond, so we’re thrilled to be launching OUTflix alongside our partnership with Allente across the Nordics – and look forward to many more viewers discovering the treasure trove of LGBTQI+ content we continue to grow.”