All3Media sports label 3 Rock hires Adam Kay as content director

Adam Kay (Source: All3Media)

All3Media’s UK sports label 3 Rock Productions has hired Adam Kay to the newly created position of director of content.

Kay joins the senior team at 3 Rock following a stint at All3Media sibling Aurora Media Worldwide, reporting to MD Keith Doyle, and working closely with founders Craig Doyle and Brian O’Driscoll. In his new role, Kay will take lead on content strategy for the business, managing the production and development teams, with a focus on high-end documentary, entertainment and formats, as well as the company’s heartland sports content.

Kay is senior executive who joins the company with over 30 years’ experience, having begun his career working in investigative documentaries and sport programming for BBC, ITV and Channel 4. In 2004 Adam moved to Australia where he worked for Network 10 as lead sports producer for their motorsports events.

In 2007 he established North One Australia, acquiring the business in 2012 and rebranding it Mint Pictures, working on titles such as: Rebels Of OZ for ABC/BBC; The Ghan for SBS/BBC; John Eales Reveals: The Haka for Discovery; The Bowraville Murders for Cinema/SBS; Food Fighter for Cinema/SBS and Great Southern Landscapes for ABC.

Kay’s other credits include producing and directing at three Olympic Games, working on the NBA in New York, directing the World Rally Championship, executive producing the Australian Open Tennis coverage and directing a four-part series on Sydney FC.

Keith Doyle said: “Adam’s drive, experience and reputation will be invaluable in 3 Rock’s next phase as we look to expand our content offering. Adam has impeccable credentials in the UK and Australia and has a deep understanding of international sporting federations and the global media and programming landscape.”