Globo names streaming & international chief to replace veteran Erick Brêtas

Manuel Belmar (Source: Globo)

Brazilian media giant Globo is restructuring its streaming and international operations with the appointment of Manuel Belmar to replace veteran Erick Brêtas.

Brêtas first joined Globo in 1997 and went on to set up its streamer Globoplay, which has attempted to expand internationally with a raft of originals and acquired content.

He subsequently moved to Silicon Valley in a digital-focused role with Globo, but returned in 2019 to resume his remit across the company’s streaming and pay TV operations.

Those responsibilities are now passing to Manuel Belmar, the current director of finance, legal & infrastructure.

Belmar will oversee all interests under the Globoplay umbrella, ranging from websites to gaming brand Cartola, as well as its international business and Globo Filmes. He has been with the company since 2003 and previously worked on its direct-to-consumer strategy.

Globo’s CEO, Paulo Marinho, said in a memo to staff that Brêtas had told him of his wish to depart before Christmas and that “he wanted to follow new professional paths.” His next move is not known.

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