Optomen bolsters senior team for fact-ent & reality push

Sort Your Life Out (Source: BBC)

All3Media-owned prodco Optomen has made a number of senior hires promotions as it looks to develop more talent-led series, factual entertainment formats and reality shows.

The company has upped Great British Menu and Versus exec producer Sarah Eglin to creative director of the Birmingham office, while head of development, Eliana Capitani, has been named director of development and EP, to develop premium factual series, along with a yet to be announced feature documentary.

Exec producer Charlotte Brookes meanwhile becomes head of popular factual, where she will help to create new fact-ent series and oversee all Stacey Solomon’s projects including the long running BBC One format Sort Your Life Out.

In addition, Laura Leigh is to oversee the award-winning Olivia Attwood: Getting Filthy Rich series, having already executive produced Optomen’s At Home With The Furys and Olivia Attwood: The Price Of Perfection.

Big Brother alum, Colin Whitaker, joins as executive producer of a yet to be announced, 11-part reality series for ITVX. He has previously worked on reality series such as Celebs Go Dating and Geordie Shore.

Joint CEOs Nick Hornby and Tina Flintoff, said: “We’re delighted that Sarah, Eliana and Charlotte are stepping up to these key, new roles – they have been integral to Optomen’s success in recent years and we know their creative input and leadership skills will flourish even further with these well-deserved promotions.

“Laura and Colin have impeccable credentials and we are thrilled that they will be exec producing some of our most important brands. This new structure will support Optomen’s growing slate as we continue to produce a wide range of new and returning shows>”