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Max in Spain unveils first entertainment shows with ‘Peking Express’ & naked duo
Warner Bros. Discovery (WBD) has unveiled the first entertainment formats for its soon-to-launch Max streamer in Spain, with reboots of Peking Express and two shows featuring naked contestants on the slate.
Local adaptations of Naked And Afraid and Naked Attraction have been revealed alongside a new version of long-running series Peking Express, with all three shows forming part of the local offering for Max when it is rolled out in spring 2024.
Peking Express, which has been running for two decades, follows 14 participants on a trip as they attempt to survive on €1 ($1.10) a day in a bid to win a cash prize.
The format was created by Luddo Poppe and is being produced by Warner Bros. ITVP Spain, with seven couples made up of celebrities and members of the public.
Max’s Spanish version of dating show Naked Attraction is being produced by Fremantle, while adventure format Naked And Afraid is from Warner Bros. ITVP Spain.
Laura Carafoli, who was appointed SVP of TV networks & digital local production for WBD in Italy & Iberia last year, said: “With the launch of Max, we will continue to produce quality scripted projects and we will enhance the unscripted offering by adding premium documentaries and entertainment shows appealing to a wider audience.
“This is why we are thrilled to announce three new top-class titles to Max’s local content lineup. Three shows with a proven track record, telling exciting real-life stories, featuring compelling characters with the best production values.”