ITV Studios appoints Jaye Entertainment as South Korean sales agent

Vigil (Pic credit: BBC / World Productions LTD / Nicky Hamilton / Rufina Breskin)

ITV Studios has appointed Jaye Entertainment as its new distribution agent in South Korea.

The exclusive two-year deal commences in 2024 and will see Jaye Entertainment representing ITV Studios’ catalogue of finished content in the country, including such titles as reality hit Love Island, Gordon Ramsay’s culinary show Hell’s Kitchen, crime drama Line Of Duty, police thriller Vigil, and sci-fi series Snowpiercer.

The deal was brokered by SVP sales Carla Ferry and South Korea sales executive Ji Hye Park.

Augustus Dulgaro, EVP Asia Pacific, global partnerships, ITV Studios said: “ITV Studios has been considering an agency arrangement in South Korea for some time, and we are delighted to work with a company as commercial and widely respected as Jaye Entertainment.

“The relationship will continue to supply our many South Korean partners with our extensive scripted and non-scripted portfolio of content which has been finding appreciative audiences.”

Se Hoon Kim, team leader of Jaye Entertainment added that the company, which was founded in 2009, brings “on-ground presence and local expertise to represent ITVS’s content in the Korean market.”