TBI Formats Hot Picks: Love ALLways

Producer: Awesomeness Unscripted and Digital Studio | Distributor: Paramount Global Content Distribution | Broadcaster: Paramount+ (US)

Online content creator Lexi Paloma is looking for love and – in a break from typical dating show norms – as a pansexual bachelorette, her dating pool includes suitors of all genders.

“Aimed at a young adult audience, this reality dating format has diversity and inclusivity at its heart,’ says Laura Burrell, VP, international formats, Paramount Global Content Distribution.  “Our bachelorette is a Gen-Z influencer who identifies as pansexual and struggles to find love, despite having a large social media following and no fixed type when it comes to who she will date.

Heading into a house full of possible future partners, Paloma looks to narrow down her pool of hopefuls – and they will have to work hard to impress, says Burrell.

“A creator with a social following, like Lexi Paloma, already has access to some of the most attractive and successful suitors in a city. She’s had the opportunity to date very notable people. Despite that, she’s still single. That means the daters must be top-calibre and competitive to win her heart.”

Upon arrival to the house, the suitors are split into two teams, each team being led by one of two dating mentors – Spicy Mari and Anthony Recenello. The suitors compete in daily challenges – some practical like a cooking challenge, some more fun and light-hearted – in hopes of winning a date with Paloma.

“For the suitors, it’s all about having the maximum amount of time with the bachelorette. Those who spend the most time with her have a better shot at winning her heart, so some might try to steal a bit of her free time in-between the challenges.”

However, all is fair in love and war – and nothing is stopping Paloma’s potential suitors from hooking up.

“The appeal of this format should be two-fold,” adds Burrell. “Firstly, it is a reality dating show – still one of the most in-demand genres internationally. Secondly, it appeals to a young adult audience. Attracting the sought-after Gen-Z audience is no easy feat.

“Love ALLways achieves this by successfully combining the traditional rules and tropes of reality dating with a well-known TikTok personality. Local licensees of the format will be able to build their adaptation of the show around local social-media stars, tapping into their online following.”