ITV Studios recruits Fremantle Spain CEO Nathalie Garcia to head up new Iberia production unit

Nathalie Garcia

ITV Studios has recruited Fremantle Spain CEO Nathalie Garcia to head up ITV Studios Iberia, a new Spanish entity overseeing the firm’s formats in the country.

Garcia will join ITV Studios Iberia as managing director on 1 October, with the company taking over production of formats such as The Voice (La Voz), The Voice Kids (La Voz Kids) and The Chase (El Cazador).

Previously, the Spanish versions of The Voice and The Voice Kids were produced by Mediawan-owned Boomerang TV, while The Chase had been produced by Mediacrest.

Garcia will be based in Madrid and will report to ITV Studios’ MD of international production, Lisa Perrin, based in London.

She has spent the past nine years as CEO of Fremantle Spain, overseeing the production of entertainment formats such as Got Talent España and The Masked Singer; game shows like Password; and reality show The Farm. Fremantle Spain has appointed Southern Europe CEO Jaime Ondarza as interim boss following her departure.

Prior to Fremantle Spain, Garcia was CEO of Plural Entertainment, the Media Capital/Prisa production label, and MD of the TV division of Vértice 360 Group. She also set up the Spanish arm of Sony Pictures International Television, where she held the positions of SVP distribution and MD for 10 years.

Lisa Perrin said that Garcia’s “”vast experience and know-how in the region is second to none,” adding that “we’ve just been waiting for the right person at the right time to expand our business in this vibrant market and Nathalie is exactly what we have been looking for.”