GoQuest Media takes Disney Star content to Africa in exclusive distribution pact

Anupamaa

Indian distributor GoQuest Media has inked a deal with Disney Star to become its exclusive distributor in Africa.

The pact gives GoQuest sole TV and OTT rights to Disney Star’s linear programming catalogue, including content dubbed in both English and Hindi. This includes Indian shows such as Anupamaa, Imlie, Kasauti Zindagii Kay, Yeh Jaadu Hai Jinn Ka and Chandra Nandini.

Mumbai-based GoQuest said that the agreement represents a strategic move to bring popular Indian content to a wider African audience.

Commenting on the deal, Sudhir Nagpal, head of international business at Disney Star, said: “Africa has a strong viewer base for our content, especially for our series across languages. We continuously seek opportunities to connect with our audience and this collaboration with GoQuest Media is another step in that direction.”