Rai links with Endemol Shine Italy for AI-powered entertainment format ‘Fake Show’

Fake Show

Rai in Italy has ordered a comedy entertainment show that uses AI to create unpredictable scenarios within the format.

Fake Show – Diffidate Delle Imitazioni is from Banijay’s Endemol Shine Italy and sees celebrities showcasing their improv skills, impersonating characters, dialects, objects, sounds and their fellow showbiz counterparts.

Alongside the famous faces is a comedic version of AI generating situations, rules, and games that the celebs have to respond to.

The show will air in primetime this autumn and is being hosted by Italian actor, comedian and author, Max Giusti.

Leonardo Pasquinelli, CEO at Endemol Shine Italy, said the programme would “showcase AI in helping create eccentric sketches which the audience will love to watch again and again.”

James Townley, chief content officer for development at Banijay, added: “We are seeing continued demand for light-hearted formats that put a smile on viewers’ face and Fake Show guarantees just this. With AI at its heart, this ground-breaking format is versatile, scalable, connects audiences and we’re excited to see what the future holds for it.”

EndemolShine Italy is behind the local production of entertainment formats including Big Brother for Canale 5 and Deal Or No Deal for Rai1, as well as LOL: Last One Laughing Italy and Celebrity Hunted for Amazon Prime Video.